Positive Impact Policy

Purposeful storytelling is at the heart of what we do at Impacto Creative. Each video project, whether documentary, narrative or branded, is developed with a corresponding positive impact strategy. 

Impact Strategies

  • Pro Bono Partnerships

    Each year, we dedicate time and resources to pro bono projects with charities, NGOs, and community groups — using our skills to amplify causes that matter.

  • Elevating Marginalised Voices

    We actively seek out stories that are often overlooked, working collaboratively with underrepresented communities to ensure authenticity and agency on screen.

  • Soft Power of Film

    Film is a powerful tool for empathy. We craft stories that invite reflection, shift perspectives, and spark meaningful conversations beyond the screen.

  • Global Stories, Local Impact

    From Sydney to South America, we collaborate with local creatives, fixers, and storytellers — ensuring our work uplifts local talent and delivers lasting impact on the ground.

  • Sustainable Production

    We strive to minimise our environmental footprint through sustainable production practices — from carbon-conscious travel to low-waste sets and digital-first delivery.

Recent Pro Bono Work

We travelled to Buenos Aires, Argentina, to hear about the work of Nadine Bell through her organisation Horses for Humanity. This is a wonderful and unique example of an initiative that works to provide people from underprivileged backgrounds with access to constructive and life-changing coaching.

Our Pro Bono & Charity Work

Every branded project we undertake helps to fund our pro bono work with foundations, charities and communities.

Each year, we collaborate with new charity partners, using our skills to amplify voices that need to be heard.

Just by choosing us, you are making a difference.


Our Impacto Package offers brands the opportunity to use video projects to benefit a local charity of their choosing. As an additional deliverable, we produce a positive impact video for a charity, providing brands with a more direct way to see the benefits of our partnership.